Greemp dressed as Bigfoot standing in a green landscape to advertise nature.

Nature deserves better advertising.
So I became Bigfoot at Tour de France.

Hi, I’m Greemp, an artist.


I want to make you laugh and get curious with public actions, terrible costumes and hopeful stories of nature coming back into our daily lives.

Don’t miss 

the next weird thing!

Get future actions, 

behind the scenes and a regular dose of humor and hope.

Greemp dressed as Bigfoot standing in a green landscape to advertise nature.

Nature deserves better advertising.
So I became Bigfoot
at Tour de France.

Hi, I’m Greemp, an artist.


I want to make you laugh and get curious with playful public actions, terrible costumes and hopeful stories of nature coming back into our daily lives.

Don’t miss 

the next weird thing!

Get future actions, 

behind the scenes
and a regular dose of humor and hope.

Qu'est-ce qui s'est passé ?

Une grande question poilue vient d'apparaître à la télé.

During a Tour de France broadcast, a strange figure showed up by the road. Some call it Bigfoot, Yeti or gorilla. 

Some thought it was just a very hairy fan taking an urgent nature break.



In fact, it was my first public action.
Brief enough to miss. Odd enough to rewind.


First of many more.

During a Tour de France broadcast, a strange figure showed up by the road. Some call it Bigfoot. 

Some thought it was just a very hairy fan taking an urgent nature break.



In fact, it was my first public action. Brief enough to miss. Odd enough to rewind.



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Greemp artist with furry costume of Bigfoot
Greemp artist with furry costume of Bigfoot

Qui l'a fait ?

This time it was
me, Greemp

I’ve grown quite fond of this planet and would rather not move out. So I go looking for reasons to stay hopeful. Suspiciously enough, I keep finding them. And I’ll share the evidence.

dans les coulisses

4 months of preparation,
4.5 kilos of fur,
1 unimpressed wife,
a few seconds for nature

Getting into the frame during one of the world’s biggest sporting events wasn’t exactly easy. Many said it was impossible.

So I put on a bad costume and tried anyway - to give nature a few seconds on screen and see how far a hopeful message and a stubborn husband could get.

Greemp making bigfoot or yeti costume for tour de france

So why did I sweat 


in that itchy costume?

Greemp as bigfoot on his way for tour de france

pourquoi Bigfoot ?

Parce que nous voulons secrètement que la vie sauvage existe encore. Et c'est le cas !

Le Bigfoot est absurde, attachant et légèrement suspect. Je pense que nous aimons le Bigfoot parce que nous voulons toujours que le monde semble sauvage, vivant et pas entièrement expliqué.

Pourquoi le Tour de France ?

Parce que la nature n'a pas de budget média.

La publicité fait bouger le monde. Elle façonne l'attention, les émotions et ce que nous considérons comme normal. Mais contrairement aux entreprises, la nature n'a pas de budget marketing, pas de plan média et pas d'agence. Et pourtant, elle soutient discrètement presque tout ce dont nous avons besoin. Chaque jour.

Pourquoi maintenant ?

I want to bring back hope
without boring you to death.

I’m here for those who are tired of bad news, climate anxiety, environmental panic and the feeling that nothing makes sense anymore. But some things still do. And, some of them are green, muddy and already happening.

Nature is not only disappearing.
In some places,
it is coming back.

I have not found 


the real Bigfoot.
Yet. But…

Behind all the noise and bad news, there are real stories worth noticing.
Cooler streets. Healthier soil. Cleaner water. More insects. Better food. Smarter cities.

Let’s make them visible together.

Nature is not only disappearing.
In some places,
it is coming back.

Behind all the noise and bad news, there are real stories worth noticing.
Cooler streets. Healthier soil. Cleaner water. More insects. Better food. Smarter cities.

Let’s make them visible together.

What's next?

I’ll share real-world examples, check the sources and work with experts who understand these topics in depth.

So the good news can spread and more of us can find real ways to help nature where we live.

Artist Greemp wants to advertise nature

Not hollow optimism.
Just small useful proofs that better ways already exist.

Don’t miss the next weird thing!

Don’t miss the next weird thing!

Join the newsletter and you’ll get:

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More playful public actions and behind the scenes

More playful public actions
and behind the scenes

Real-world stories about nature coming back

Good news about nature
coming back

Regular dose of humor and hope

Regular dose of humor
and hope for free.

No spam. No panic. Unsubscribe anytime.

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Bigfoot costume from Tour de France Greemp action

Support better advertising for nature

Support better advertising for nature

Support better
advertising for nature

Help me create more public actions, find better stories
and get more people curious about nature again.

Help me create more public actions, find better stories
and get more people curious about nature again.

Help me create more public actions, find better stories and get more people curious about nature again.

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