What happened?
A large hairy question just appeared on TV.
Who did it?
This time it was
me, Greemp
I’ve grown quite fond of this planet and would rather not move out. So I go looking for reasons to stay hopeful. Suspiciously enough, I keep finding them. And I’ll share the evidence.
behind the scenes
4 months of preparation,
4.5 kilos of fur,
1 unimpressed wife,
a few seconds for nature
Getting into the frame during one of the world’s biggest sporting events wasn’t exactly easy. Many said it was impossible.
So I put on a bad costume and tried anyway - to give nature a few seconds on screen and see how far a hopeful message and a stubborn husband could get.
So why did I sweat
in that itchy costume?
why Bigfoot?
Bigfoot is absurd, lovable and slightly suspicious. I think we love Bigfoot because we still want the world to feel wild, alive and not fully explained.
why Tour de France?
Advertising moves the world. It shapes attention, emotions and what we consider normal. But unlike companies, nature has no marketing budget, no media plan and no agency. And yet, it quietly supports almost everything we need. Every day.
Why now?
I want to bring back hope
without boring you to death.
I’m here for those who are tired of bad news, climate anxiety, environmental panic and the feeling that nothing makes sense anymore. But some things still do. And, some of them are green, muddy and already happening.
What's next?
I’ll share real-world examples, check the sources and work with experts who understand these topics in depth.
So the good news can spread and more of us can find real ways to help nature where we live.
Not hollow optimism.
Just small useful proofs that better ways already exist.
Every one-time, even small, donation helps.